Email Analytics

The Analytics dashboard gives you a clear picture of how your newsletters are performing and how your audience is growing.

Go to Analytics in the sidebar (under Audience).

Pro Feature

Full analytics with charts and detailed metrics are available on the Pro plan. Free plan users see basic subscriber counts.

KPI Cards

Four key metrics are displayed at the top of the dashboard:

Metric	What It Measures
Total Subscribers	Current count of active subscribers
Average Open Rate	Percentage of subscribers who open your emails
Total Clicks	Total link clicks across all newsletters
Bounce Rate	Percentage of emails that failed to deliver

Subscriber Growth

A bar chart showing your subscriber count over the last 12 months. Use this to track whether your audience is growing, plateauing, or declining. Spikes often correlate with promotional campaigns or content that was widely shared.

Engagement Over Time

A line chart showing open rates and click rates by month. This helps you identify:

• Trends - is engagement improving or declining over time?
• Seasonal patterns - do certain months perform better?
• Content impact - did a specific newsletter topic drive higher engagement?

Top Clicked Links

A ranked table of your most-clicked links across all newsletters. Each row shows the link title and click count. Use this to understand which content resonates most with your audience and inform future curation decisions.

How Tracking Works

Linkbrew tracks two types of engagement:

• Opens - detected when a subscriber’s email client loads a tracking pixel embedded in the email
• Clicks - detected when a subscriber clicks a link in the email

Tip

Open tracking depends on the subscriber’s email client loading images. Some clients block images by default, so open rates may be understated. Click tracking is more reliable.

External Analytics (UTM Tracking)

Linkbrew’s built-in analytics track email engagement - opens, clicks, and bounces inside the email. But if you want to know what happens after a subscriber clicks through to a website, you need analytics on the destination side.

Linkbrew automatically appends UTM parameters to all external links in your sent newsletters. UTM parameters are a universal standard - any analytics tool (GA4, Plausible, Umami, etc.) reads them automatically.

This is most useful for links to your own site. When a subscriber clicks through to your blog or product page, your analytics tool sees:

• Source - your newsletter name (e.g., ivos-tech-digest)
• Medium - email
• Campaign - the newsletter subject line (e.g., weekly-roundup-42)

Without UTM parameters, that traffic shows up as “Direct” - making it impossible to attribute to your newsletter.

For links to third-party sites (articles and tools you curate), the UTM data is visible to the destination site owner. This builds your newsletter’s reputation as a traffic source, which can be valuable for partnerships and sponsorships.

Note

UTM tracking is automatic - there’s nothing to configure. Links with existing UTM parameters are left untouched. See Publishing and Sending for full details.

Charts and Theming

All charts use your workspace brand color and adapt to light and dark mode. The layout is responsive - on desktop you see charts side by side, on mobile they stack vertically.

Next Steps

• Publishing and sending - send newsletters and start collecting data
• Managing subscribers - grow your audience